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Janine Fulginiti

ComAlumni.jpg

Class of 2008

Employer

Comcast Spotlight
Bala Cynwyd, Pa
http://www.comcastspotlight.com

Title

Advertising Traffic Coordinator

Job Description

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. As a traffic coordinator, I am able to utilize the skills and knowledge I gained while working toward my Communication Studies degree everyday.

Some of the responsibilities at my job include:

-Providing support to sales staff across Comcast Spotlight's Eastern Division.

-Scheduling and ensuring commercial advertisements air on cable networks per a client's contract.

-Inputting the titles of client advertisements into a database and entering the instructions for ads airing on the appropriate cable network, zone, time, and according to the ad priority rating.

-Maximizing billing opportunities by evaluating sold and scheduled inventory and adjusting commercial placement manually on a daily basis.

-Communicating regularly and effectively with the Sales Department regarding the status of a client's advertising schedule, including possible commercial spots that were not scheduled or broadcast as instructed.

-Revising and replacing instructions for advertising broadcast schedules when necessary.

-Assisting in maintenance of Master Client Files

-Facilitating communication with Clients, Ad Agencies and Account Executives regarding late or missing tapes